We recently used Off the Wall Outdoor as part of an integrated advertising campaign to promote a one-night ticketed event. Outdoor advertising was an integral part of the campaigns success and provided tangible results. We had planned a two week campaign and the tickets sold out in just four days. Through social interactions with the events Twitter page we can evidence the effectiveness of the outdoor advertising for driving ticket sales. One particular Tweet praised the poster advertising, highlighting that without it they would have missed out on the event